Riding against the wave of ever-changing IT-bags, Jerome Dreyfuss’ eponymous label is all about functionality, effortless ease and timelessness. Launched in 2002, the accessories line was greeted with instant critical acclaim among the fashion and Hollywood elite. But this should have come as no surprise – after previous stints at John Galliano, Givenchy and Herve Leger that launched him into style stardom, Dreyfuss felt his purpose was to anticipate and address the needs of everyday women he saw on the pebbled pavements of Paris.
A proud Frenchman, Dreyfuss draws inspiration from enduring French architecture to design pieces that stand the test of time. His bags showcase his thorough understanding of the needs of the modern woman – clever, multifunctional straps and thoughtful considerations, like mini-flashlights and removable wallets, allow you to easily take the bag from day to night, workday to weekend. Simple silhouettes, like totes, cross-bodies and bucket bags, are rendered in supple suede or butter-soft, smooth leather, and punctuated with signature gold-toned hardware. The result is an understated companion that only reveals its craftsmanship and innovative details upon closer inspection. For the lover of colour and boldness, Dreyfuss also has it covered. Each collection is dotted with bright hues and finishes - quirky details that reflect Dreyfuss’ cheeky personality.
Dreyfuss’ anti-trend philosophy is also grounded in his footwear collection. Whether it’s sandals, heels or loafers, the pieces flirt with boyish details crafted with the finest leather, and finished with buckles and studs that promise to go the distance.
THE ICONIC offers a finely curated collection of Jerome Dreyfuss wallets, shoes and bags that will remain your favourites season after season. Wear yours with dainty florals for a play on masculine-feminine, or complement them with effortless basics to exude that covetable French chic appeal.