Sometime Soon is a premium street fashion brand for boys, born from Danish couple Jacob & Cathrine Høilund’s struggle to find fashion-forward pieces for their own sons. Drawing on over 10 years experience in the fashion industry, the couple apply nordic simplicity to contemporary silhouettes to create classic streetwear styles with unisex appeal for 2-14 year olds. The brand’s ethos is eco-friendly, and the majority of their collection is consciously crafted from organic fibres.
Their pieces are effortlessly stylish and androgynous in nature, so they can be passed on to younger siblings once your child has grown out of them. Sometime Soon puts a stylish spin on basic kidswear, specialising in everything from short sleeve t-shirts, cotton trackpants, and water repellent rain jackets to 80’s inspired tracksuit sets, swimwear, crewnecks, hoodies, and accessories. Their impeccable artisanship and youthful vision encapsulates the vivacious, carefree nature of childhood through neutral colourways, typographic prints, and playful patterns. These silhouettes allow for unrestricted movement and comfortable day-long wear, so your child can run, play and move with ease. You’ll find snuggly winter outerwear and breezy summer styles in their collection, ready to dress your tot for every occasion from the beach to preschool, the park to the party, and beyond.
Shop THE ICONIC’s carefully collated collection of Sometime Soon childrenswear online today. If you are looking to find eco-friendly kids’ clothing, you will find a substantial range in our ‘Considered’ edit, meaning the pieces have been made from a material or process that is better for humans, animals or the environment. Our express shipping to Australia and New Zealand will have your pieces with you in no time.