First sold in 1935, the first pair of briefs was inspired by a postcard the designer had received from a friend visiting the French Riviera depicting a man in a very short, form-fitting bathing suit. Thirty thousand pairs were sold within the first three months of their production, and briefs are now a staple in ever men’s underwear drawer. With a selection of men’s briefs, from soft cotton jersey styles to microfiber designs, THE ICONIC is your one stop shop for the perfect pair.
Microfibre briefs are super soft against the skin, with a fresh, fitted feel that’s perfect every day. Seam-free designs prevent visibility under fitted pants and prevent itching, making them a super comfortable choice. Look to cotton-rich briefs for ultimate breathability, choosing from classic colours and brightly patterned designs. Paisley printed styles have dapper charm, while striped pairs have timeless appeal.
There’s no denying brief’s vital place in every man’s underwear drawer, so look through our edit for a handpicked selection of the best styles. Sourced from the biggest names in fashion, we’ve got something for every man.